Digital Media in UK

Posted on: March 07 2020, By : Drishti Khimshia
Digital Media in UK
Digital Media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronic devices. The digital Media includes software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3 and electronic books. Digital media often contrasts with print media, such as printed books, newspaper and magazines and other traditional or analog media, such as photographic film, audio tapes or video tapes. The digital media recruitment agency in London understands the sector really well.

Digital Media has had a significantly broad and complex impact on society and culture. Combined with the internet and personal computing, digital media has caused disruptive innovation in publishing, journalism, public relations, entertainment, education, commerce and politics. Digital media has also posed new challenges to copyright and intellectual property laws, fostering an open content movement in which content creators voluntarily give up some or all of their legal rights to their work. The ubiquity of digital media and its effects on society suggest that we are at the start of a new era in industrial history, called the Information age, perhaps leading to a paperless society in which all media are produced and consumed on computers. Digital recruitment agency in London knows the company’s needs and what they require from the candidate. The challenges to a digital transition remain, including outdated copyright laws, censorship, the digital divide, and the spectre of a digital dark age, in which older media becomes inaccessible to new or upgraded information systems. Digital media has a significant, wide-ranging and complex impact on society and culture. Social Media recruitment agency in London understands the crowd and the new technology required to keep the people updated with the information. 

What are the three types of Digital Media?
To run a successful business you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible. The digital marketing recruitment agency in London will strategize the plan for the firm so that the company can implement it. 

There are 3 types of Digital Media:
1. Owned Media – Any online asset that you can control like your website or Social Media Channels.
2. Paid Media – Promoting your online content to improve traffic to your owned media assets.
3. Earned Media – Customers recommending you by word of mouth or through social media. 

These 3 types of Social Media marketing will boost your audience reach. It will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend then into new marketing strategies. 

The 3 types are:
1. Owned Media: It is an online asset that you control and direct, and which is unique to your brand. These digital media platforms include your website, blogs, social Media channels, mobile site, infographics and eBooks. If a company optimizes an owned media for search engine marketing , the brand will be present when and where prospective customers search for topics relevant to what the company is offering.  These things are all handled by the digital marketing recruitment agency in UK. They will handle all the online marketing of the company. Owned Media offers the opportunity to control the conversation surrounding your business. This enables the company to maintain an ongoing and appealing conversation. 
2. Paid Media: Paid Media involves promoting the online content to improve traffic to owned media assets which drives earned media. It includes display ads, paid search ads, Facebook ads, and commercials. Paid media is an expense for a growing hand of the company, as it exposes your content to a wider audience. Using paid media strategically, company can drive the right customers to its owned media assets. Paid media gives explicit control over who sees the company’s business advertising. The digital recruitment agency in UK knows how the paid media works thus they work according to the company’s requirement.
3. Earned Media: Earned Media is a free advertising generated by the customers. It’s when the customers become the channel of your marketing by word-of-mouth or through social media, personal blogs, reviews, testimonials, shares and reposts recommending your products and services. This type of recommendation is the best endorsement a company can have. Earned Media is an effective way to grow your company while cutting down your customer acquisition costs. To get the most out of Earned Media, a company must have a response plan to handle the negative feedback. Sometimes even the negative earned media can offer you the chance to display excellent customer skills, turning a crisis into an asset. Strong organic rankings on search engine and high-quality content are the forces that drive earned media. This means the content you publish should be informative and valuable to generate Earned Media.
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