Digital media production is generally a topic or subject which is not something often talked about in a lot of areas including institutions or organisations. Even as a career prospect most individuals wouldn’t even ponder upon the thought of this field being a feasible career option. Yet it is such an important and integral aspect of today’s society and literally everything that we see today which makes the world function is because of this medium. Digital media can be seen everywhere and its presence is almost omniscient all the time in our daily lives, on our phones, our computers and our televisions. As such, there is a lot to be talked and discussed about on such a topic in terms of the future it holds and the varying list of possibilities associated with it. In today's world which is so technology driven there is not a lot of existing data on this industry due to the unavailability of better resources and better storage of information mediums the new data pertaining to the statistics of this industry is not so plethoric. The data is still in constant creation and there is much to discuss if the future of its possibilities are explored. The future possibilities and potentials of digital marketing in terms of industrial prosperity are success both economically and structurally is certainly not set in stone. In just the last five years the growth of the entire digital marketing industry has shifted away from automated tactics to much more creative methods of engaging and building content for and through audiences. Things are changing at an exponential rate and the successful businesses and organisations involved in digital media industry marketers of today understand this and are preparing for the future. Digital media is employed in many aspects of our lives. Many industries are finding areas of expansion or ways to simplify production using digital media. For example, the advertising industry is exploring innovative ways of reaching customers over cell phones and the Internet. In the movie industry, filmmakers are switching to digital technology to utilize animation and ease the editing process. The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media. As digital media increasingly touches almost every aspect of our lives, there are endless career possibilities within the industry. Digital media has become a huge outlet for advertising and marketing which has created a lot more welcoming positions for individuals in this field. Account managers in digital media marketing and media analysts are one of the most demanding jobs within this field and the payscale is very different compared to what other job roles are seeking to offer. On the other hand a Marketing strategists role is one of the most critical role if the company or organization's future of prospects is put in questioning and requires much more knowledge and experience to achieve results. Digital media requires the combination of digital technology and creativity. There are several paths individuals have sought out to take within the industry and to pursue a career in this field. Digital media is now a soon becoming a mainstream career choice for aspiring individuals in the art and entertainment industries. Technology is used in everything from graphic design, fine art, and photography to special effects in movies, animation, and game development. Opportunities are also quite a lot in the research and development sector, as well as in installation and implementation of digital media technologies. Organizations that build digital media products rely on multi-skilled teams and manage those teams with business processes designed to enhance their efficiency and effectiveness. Successful digital marketers or expert professionals are not simply maintaining the status reputation of industry trends, they are trying to constantly create and adapt to the future of marketing. This rate of change is only expected to speed up within the oncoming years of industrial and business growth, so to build a career in digital marketing a lot of people need to embrace changes within the environment and adapt to the customer demand and always be learning, experimenting and looking for answers in the data.
The history of digital media industry is not something that can be talked about over a few words, and Digital Revolution, also known as the preferred terminology for it which is the Third Industrial Revolution, is the shift from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that has continued to the present day. Implicitly, the term also refers to the sweeping and phenomenal changes brought about by digital computing and communication technology during and also after the latter half of the 20th century. Similar to the agricultural revolution and industrial revolution, the digital revolution marked the beginning of the information age. Central to this revolution is the mass production and widespread usage of digital logic circuits and other mediums as well as its derived technologies, including the computer, digital cellular phone, and the Internet. These technological innovations have transformed traditional production of materials and softwares and business techniques. To think that it is important to firstly have a quick look at the major technological advancements, in order to better understand the history of Digital Media is considerably a good thought to ponder upon. An important elemental figure in the history of Information Technology was Charles Babbage, he first visualised Machine-readable codes in the early 1800s. In 1820s Charles Babbage worked on the ‘Difference Engine‘, a machine which could perform mathematical calculations and also at considerably decent speeds. However his most famous invention was the ‘Analytical Engine‘, a revolutionary device on which his recognition as a computer pioneer now largely rests. It was intended to be able to perform any arithmetical calculation using punched cards that would deliver the instructions, as well as a memory unit to store numbers and many other fundamental components of today’s computers. However, in the late 1930s and early 1940s, the work of mathematicians and engineers led to the development of a new type of computer. These new machines operated upon data that was represented as a series of numerical digits. Due to being created by a sequences of digits, such data became known as digital. Today Digital Media might be defined as the seamless digital integration of text, graphics, animation, audio, still images and motion video in a way that provides individual users with high levels of control and interaction. The evolution of Digital Media is a story of the emergence and convergence of these technologies. With the growing world and the world’s constant demand there was a huge growth within the industrial sector of the United Kingdom. This also generated a great outburst of job demands and requirements of expert individuals. In the early sixteenth century wherein England had considered making no distinction between vagrants and the jobless. Both were categorised as sturdy beggars. In 1535 a bill was drawn to solve and deal with the problem of unemployment within the country, also hoping that the bill will solve the problems of the people dealing with the starve or steal mentality of life, this was to be funded by the income and capital of the country. Later in the 1576 Act each town was required to provide work for the unemployed. During the 16th century United Kingdom saw considerable improvement, particularly in the quality or accommodations. Coming further down to the 21st century we come to an understanding that recruitment processes have become quicker but individuals fulfilling that requirement have become lesser, the current world is desirous of well faceted skill set within individuals. Technology is developing at a faster pace than ever before and the media industry can profit from it.
The industries within the country have high employment rates but the increase in professional individuals is still at a lower pace. The country currently demands professionals and enthusiastic individuals within the various industries. The digital media industry in the United Kingdom is expected to grow by a huge economic inflow in the 2022 which is going to create a massive impact and that of a beneficial one on this industry possibly creating more and more openings for jobs and career choices for the individuals within it aspiring to achieve a dominant position in the market. Digital industry expenditure continues to drive the sector growing at a phenomenal rate per year over this period. The consumers and customers as well as the industry enthusiasts are more connected than ever before, boundaries and dissimilarities are blurring and fading between traditional media segments and competition is hotting up horizontally and vertically as the media industry becomes the battle ground for internet as well as the technology and telecoms companies. With mature segments looking for new sources of revenue and competition to own the “user experience” intensifies, securing and maintaining trust across multiple dimensions coupled with compelling content to engage and retain users will be key to forging a loyal and lucrative bond with your users. The individuals invested in this field or industry can expect to be doing freelance work and short contracts to be commonplace along with long and unsociable hours during their work. Digital media individuals also could be given the opportunity to work away from home or abroad, such as when filming on location or covering foreign affairs as a journalist. The fastest growing sectors within this industry will be Virtual Reality sectors and E-Sports sectors, with the United Kingdom representing the largest sectors in the markets for both. Working and commuting for recruited individuals within this field would be no problem, since the commuting system is extremely feasible and traversable for individuals within the city.
Today's digital marketing experts invested in the field must have a diverse skill set to be able to compete with the changing trends and advancements in the industry, including a sophisticated grasp of available media channels while also having the ability to identify new opportunities on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company. It was projected that by the year 2020, the amount of content on the Internet will grow more than ever before by a significantly large amount of content being driven through it. Thinking about the depth and breadth of the Internet that we have come to know today, and then picture six of them. Growth of this magnitude will make a digital marketer’s job role more important than ever. The Digital Media industry requires a complex set of talents. Because the industry merges science and technology with art and design, individuals working in digital media need to have a strong grasp of a variety of skills. Digital Media includes everything from interactive design to digital entertainment and games to e-learning. It also includes digital film, animation and special effects, mobile applications and digital healthcare. All of these fields require both technical skills also called as hard skills, such as programming, design and animation, and nontechnical skills also called as soft skills such as team building, goal setting and project management. They know how to engage with people and turn them into sales opportunities. While your digital marketers may not be closing deals directly, they need to know how to sell or they'll be wasting your valuable marketing dollars without generating qualified lead opportunities for your sales team. As technology, business and marketing continues to evolve, it’s important to not just learn things at a superficial level, but to truly spark your intellectual curiosity and understand the bigger picture and the question the why behind it. Marketers will need creativity to be able to find unique ways to cut through the always-increasing information clutter, but also they’ll need it to be able to creatively solve business problems. More and more people are turning to the Internet to research potential purchases. And fortunately for marketers, with the right software, all of this buying behavior on your website is now trackable. This makes data a big, big part of a marketers job. Data is a marketer’s golden ticket as it’s what can help people to make meaningful marketing decisions. Passion is essential for everything in life. Passion for what you do makes it okay, or dare I say it exciting, to stay late on a Tuesday. Passion for what you do is what makes you wake up in the morning happy to come in to the office. Passion for what you do is what makes you feel fulfilled and complete as a person. Marketers need to develop time management and productive work habits. With there being so many different things to do at all hours of the day such as blogging, publish on social media, monitor on social media, optimize website pages, create content offers, create conversion paths, create lead nurturing campaigns, etc. You will need to learn how to make the most of their time and execute their marketing with excellence.established that digital marketing is a forever changing industry, keeping up with changes and new trends will be a crucial component to being successful.
We are consistently aiming for individuals to achieve their goals and do so by helping these individuals to meet prominent recruiters in the relevant fields depending on what they are seeking. We can ensure that individuals will be getting jobs based on their individual merits and credibility as well as ensuring that job recruiters are presented with the resumes best suited in their interest. Our main agenda is to get individuals the exposure they need which they otherwise wouldn't have, we try to make sure that the individuals are seen within the industry by the companies that they are interested to work in and in doing so we expect that their potential will be picked up by these companies. Reaching out to companies within the major cities of United Kingdom is one of the ideals we wish to pursue and hope that our endeavors bring out the prosperity that many of the individuals seek.