Scope and Responsiblity
• Develops strategy, direction and tactics of sales and marketing efforts for the region.
• Conducts market research to understand demographic, competitive and other marketplace data.
• Identifies and assists in the development of new affiliate and satellite sites.
• Responsible for the overall performance of conversion along the marketing funnel: Inquiries, Inquiries to Scheduled Appointment, Scheduled Appointment to “Show” rate on New Patient Visits, New Patient Visit conversion to Treatment, Retention Treatment to Treatment.
• Ensures efficient, customer-friendly patient inquiry, intake and follow-up procedures maintained through measurement of patient inquiries and conversion to patient visits. Provides supports to operations management team to help affect changes as required.
• Assists in educating site staff and physicians to marketing opportunities.
• Contributes to team effort by maintaining an excellent rapport and working relationship between clinical services and other departments within practice.
• Works in concert with IntegraMed Home Office Marketing Team to implement all practice-appropriate marketing/sales programs.
Skills and Requirement
• Knowledge of time and territory management skills. Familiarity with local marketplace/community
• Strong analytical capabilities with excellent proficiency on Word Press, Facebook, Excel, Powerpoint.
• Ability to work independently and demonstrates good judgment
• Ability to communicate accurately and concisely
• Ability to remain calm under stress
• Excellent interpersonal skills
• Passionate concern for our Purpose, Vision and Values
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