Work closely with the Business Development Manager to develop and implement programmes that will build sales and distribution.
Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.
Support Trade Partners in developing in-market sales in the supply chain.
Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
Collate and track information on distribution, prices and competitors’ activities to support business planning.
Manage and conduct product demonstrations and presentations to pitch for key accounts.
Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
Update and manage trade customer records and contacts.
Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.
Periodically update on the latest trends and findings in the market.
Business trip as and when the job requires.
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