Key accountabilities and measures

  • Building and developing an International Food PR function within the business, including defining brand positioning within key markets
  • Setting global PR plans and developing international in-market plans for new product launches, seasonal launches and campaigns
  • Developing international toolkits including press materials and Q&As to brief markets with ahead of media outreach
  • Act as the central point of contact for all local market teams for food, wine and hospitality offering strategic counsel and reviewing PR plans
  • Building key relationships across the business and senior stakeholder management to develop plans to support business objectives
  • Support in-market PR activity to ensure they are relevant and on brand
  • Guidance and management of markets in responding to issues within food PR space
  • Development of best in class influencer activity across key markets
  • Support in building spokesperson and expert profiling program for international markets
  • Creation of PR plans and assets to support key trading moments and seasonal campaigns
  • Supporting localised campaigns to develop business internationally
  • Coverage reporting and evaluation of PR back into business
  • Working collaboratively within marketing team to maximise campaigns and asset creation
  • Potential travel to support key markets
  • Deputise for Senior PR Manager to represent team across the business

Key skills
  • This role requires someone with an entrepenriual spirit looking to develop a new function within the international business, much of the role will involve working to define PR positioning in markets and tool kitting. This role is not press facing and suitable candidates may come from a PR, editorial, branding or copy writing background
  • Possess very strong written and presentation skills
  • Have confidence and ability to deal with a number of different stakeholders at different levels
  • Experience of dealing with issues management
  • A passion for international work
  • Experience of working on or with global teams extremely desirable; experience of Middle East / Asia markets would be a huge advantage
  • Experience of working with influencers and within digital space
  • Be a self-starter and creative thinker with strong attention to detail
  • Excellent project management skills including the ability to manage a campaign
  • Show a passion for the food, wine and hospitality market
  • Have excellent organisation skills
  • Languages preferred but not essential

Wine Industry Recruitment Agency in London, Best Wine Industry Recruitment Agency in London, Top Wine Industry Recruitment Agency in London, Wine & Spirit Industry Recruiters, Wine Sales Recruiters in London, Wine Employment Agency in London, Wine Industry Recruitment Agency in UK, Top Manpower Agency in London, Best Manpower Agency in London