Responsibilities

  • Answer phone calls from journalists, responding to their questions.
  • Check the press office’s email inbox for media enquiries
  • Write press releases.
  • Phone or email journalists to try to interest them in the organisation’s press releases and feature ideas.
  • Devise and produce proactive media campaigns.
  • Arrange for spokespeople to speak to the media.
  • Monitor media coverage and prepare regular evaluation reports.
  • Attend press conferences or interviews with the organisation’s spokespeople.
  • Advise senior staff members on written responses to the media.
  • Proof-read and if necessary rewrite media statements.
  • Meet journalists and foster good relations with the media.
  • Write for and update the organisation’s social media pages.
  • Respond to the media during crisis PR events or negative incidents.
  • Occasionally be on call to deal with urgent media enquiries during evenings or weekends.
Requirements
  • Excellent written and spoken English.
  • Awareness of the media’s different audiences and sensitivity to how they are addressed
  • Need good interpersonal skills
  • They need to be persuasive, resilient and able to handle criticism
  • able to cope with pressure well and be able to meet erratic deadlines.