There are roughly 6.7 thousand health and fitness clubs in the United Kingdom with approximately 9.7 million members. Of those clubs, close to half are solely fitness clubs, generating a total annual turnover of 1.9 million British pounds. The majority of fitness clubs generates a turnover between 100 and 250 thousand British pounds or less.  In 2018, there were 189 thousand people with sports and fitness occupations in employment in the United Kingdom, this was the largest number recorded during the eight year period.  In 2018, there were 62 thousand fitness instructors in some form of employment in the United Kingdom, this was the highest number recorded during the eight year period.  In the year 2014/15, the United Kingdom spent the most during this period with approximately 4 billion British pounds going toward recreational and sporting services. In 2017/18, 2.9 billion British pounds were spent on recreational and sporting services in the UK.  it was found that 70 percent of respondents stated that they joined the fitness industry because they have a passion for fitness. 44 percent of respondents stated that they joined the fitness industry because they wanted to help other people. Only three percent stated that they weren't attracted to fitness specifically but that it was something that was available at the time.  There were approximately 59 thousand individuals employed full-time in sports and fitness occupations in the UK. This was more than those who were employed part-time in sports and fitness occupations which amounted to roughly 54 thousand individuals.  

Digitalisation and rapidly changing customer expectations are transforming the consumer goods and leisure sectors. Amid this, the UK’s health and fitness industry is rapidly shifting its footing to make the most of this opportunity, and according to new analysis, it is succeeding. A recent study on the trends sweeping through the consumer sector by CIL Consultants cited gyms and fitness providers as being one of the leading sectors when it comes into cashing in on a new, tribally aligned generation of consumers. Customers are happy to express a preference for companies, groups or values, and 57% of consumers would buy own-branded clothing from their fitness provider.