Responsibilities
- Manage social media profiles, create post, follow up of results, active listening of comments in social media; contribute to social media engagement and brand awareness campaigns.
- Manage of paid media campaigns, in social media, SEM, etc. – definition of targets, segments, goals, and analysis of results, ROI.
- Manage email marketing campaigns via the e-mail marketing tool used in the company.
- Keyword research and web statistics reporting.
- Digital marketing reports, analysis of actions performed in the different channels, customers and traffic acquisition, return of investment.
- Research new opportunities that may benefit the business;
- Communicate with external agencies and other partners for the organization of events, paid campaigns or any other actions;
- Keep up to date with current digital trends;
- At least three years of experience in digital marketing and web analytics.
- Google Analytics, Google AdWords, SEO keywords research tools, Social media analysis performance tools
- Ability to analyse and synthesise quantitative and qualitative data.
- Excellent communication skills. Ability to explain complex concepts and convey the conclusions drawn from data analysis.
- Effectively work and interact with business teams (commercial, financial...) and technical teams.
- SQL knowledge and the ability to extract and exploit data from different Databases. Automation of reports and data management tasks.