Responsibilities

  • Collaborate closely with the campaign manager and social media lead within their respective area and cross-functional teams to design and implement digital marketing programs for medium and large scale marketing campaigns.
  • Work directly with marketing and communication leads and social media leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives.
  • Manage activation of content across multiple channels, ensuring proper tracking is implemented
  • Manage overall web presence for their specific area of the business, proactively analyzing page level performance and recommending actions that ensure maximum effectiveness of marketing objectives as well as creating the optimal customer experience.
  • Collaborate with Analytics & Insight team to analyze the performance of digital channels and specific marketing programs and identify and execute optimizations to maximize effectiveness.
Skills & Requirements
  • Ability to think and act both strategically and tactically
  • Adept analytical skills with proven ability to dissect large amounts of data and turn it into actionable initiatives.
  • Excel at detailed-oriented, hands-on, and metrics-driven tasks
  • Superior time management and communication skills
  • Strong demonstrated excellence in digital marketing