Animation can be explained as the rapid display of static images in a way that creates the imagery of motion. Nowadays animation is generally used in motion pictures and videos, plus some computer applications and constantly in video games. Like photographic cinema, animated video usually incorporates sound for dialog, musical accompaniment, and other effects. But unlike photographic cinema, it can depict anything that the animation artist can imagine visually which is why it becomes essential for the individual to be extremely artistic and imaginative, and therefore it is especially useful for telling stories with fantasy elements that would be hard to portray in reality. Animation is also used to create special visual effects within movie productions that otherwise use traditional photographic methods. Animation, the art of making inanimate objects appear to move. Animation is an artistic impulse that long predates the movies. Animation is unlike other media industries in that it is, to use a sometimes vaguely applied adjective, global. The extremely laborious and tedious process behind animation production means that work is very often shared across countries and even continents. Animation, which is easier to convert into regional language based context and has much less local context than live action drama, also travels easily. These underlying strengths of the genre remain, but it has become a very competitive and tough industry for producers as more intense competition in the broadcasting marketplace have transformed their funding model to achieve better goals and results. Animation is conducted in a variety of ways, stop motion animation which were used in books traditionally and then the same concept carried over to the digital medium only now they are highly advanced, two dimensional drawn animation and three dimensional computer generated animation. Computerized animation was developed as a faster and less labor intensive alternative to stop motion and drawn animation. Using computer programs, artists can create images and the slight changes in position that suggest movement over multiple frames more efficiently and because artists can manipulate computer images in three dimensions and use software tools based on mathematical formulas that accurately describe real world objects, they can achieve considerable realism in the movement of a characters. Some of the same sense of magic, mystery, and transgression still adheres to contemporary film animation, which has made it a primary vehicle for exploring the overwhelming, often bewildering emotions of childhood. Animation in today's world is not only used mainly in entertainment, but also in advertising, education, news, and business communications. The industry is highly responsible for generating jobs for artists, writers, voice actors, sound effects technicians, and animators who are skilled with specialized animation software, as well as the computer programmers who create animation tools. Because animation software puts heavy demands on computers, as it uses sophisticated calculations and manipulates massive quantities of data, the animation industry helps support the work of the computer scientists whose research and development creates ever-faster computer hardware. The animation industry was one of the first to use lower paid offshore workers on a large scale because drawn animation is labor intensive. This practice has continued as the work has shifted to computer platforms.
Animation industry as a whole has no specific point to where it all began since the concept was inspired throughout the years by individuals who were responsible for street art and cinema theatrics. Through those concepts eventually came the idea of short animations and then that got carried over throughout the generations for years to come and became the essential tools for portrayal of stories. The theory of the animated cartoon preceded the invention of the cinema by half a century. Early experimenters, working to create conversation pieces for Victorian parlours or new sensations for the touring magic-lantern shows, which were a popular form of entertainment. Artists not only became interested in the concepts of animation’s first but they also became invested in portrayal of information in theatrical formats and in cinemas. A century after its birth, animation continues to evolve. Despite these boundary pushing advances, full figure, traditionally animated films continue to be produced. As digital imaging techniques continue to improve in quality and affordability, it becomes increasingly difficult to draw a clear line between live action and animation.
The importance of the animation industry in today's world is very significant to the entertainment industry as a whole as well as the portrayal of information in varied formats. It has become a necessary tool for representation of data and information. Everyday usage of things and routines require some form of animation concept utilization. Economically, animation industry is responsible for employing hundreds of thousands of artists, animators, producers and technicians to produce the huge demand for diverse content in the world. Animation is also a powerful style and tool for sharing, promoting and educating a variety of audiences throughout the varied continents. From educational content for schools, training videos for any industry, to informational consumer videos, the economic and practical use of animation is seen and felt everyday by millions of people. Development of animation industry within countries has made it a tool for teaching and learning and is accepted by everyone as a definite medium of information transference. Animation industry and the individuals within it offer the learning or teaching processes in fun and engaging way which students or professionals of any age can easily get invested in. Animation and the various tools of animation can significantly enhance the quality to which the learners information grasping power is utilised. Animation helps explore and develop ideas to implement them in reality. The animation process shapes the students’ positive attitude and creative thinkings. Integrating animation concepts while conducting project work is much effective. Challenging problems and concepts presented through short animation sometimes prove the best educator. Communication with the audience is essential in branding and marketing. The scope of a career after doing an animation course in the country of United kingdom as technological growth is bound for an infinite height, success in this is therefore quite possibly immense.
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